A Deal Worth Making (Oxford 3000 Vocabulary Series)

Marcus was a legend in the investing world, known for his keen eye for innovative ideas. At the latest startup pitch meeting, he was particularly intrigued by Emma’s presentation about her little eco-friendly makeup brand. She confidently explained the length of time she’d spent researching sustainable ingredients and the lessons she’d learned from her own struggles living with skin allergies. Emma’s passion shone through as she presented her plan. Marcus was ready to invest, but first, he wanted to listen to her plan for managing the company’s growth. Emma smiled. ‘I wanna make our customers feel special, so we’ll include a lovely handwritten letter in every package, sharing our story and thanking them for their support.’ ‘I believe this personal touch will very likely create a buzz, encouraging customers to share their experience with friends and family and even post about it on social media.’ ‘By mainly leveraging organic growth strategies, we can keep our advertising costs low and maintain a healthy profit margin.’ Marcus was impressed by her manner and clever approach to marketing. Convinced by her potential for success, Marcus decided to locate his investment in her company, making her dream a reality.