So actually, uh, I like the advertisement that are gurilla marketing style which gives um, more attention for advertisements, um, context. But one time it was, if I’m not mistaken, uh, Coca cola advertising. Uh, they say that their new product, Copa cola zero, is better because it doesn’t have sugar. It’s uh, more healthier for people. So it actually was promoting a new product. But it’s humulated the actual Coca Cola. Uh, because it means that then the old version was not healthy. So some uh, in that case they lost, just suffered a loss, a big loss around the world. All around the world. Uh, they only make um, a new step with take Conn action with uh, withdraw their new product and just stop the companion campaigns about this um, end product. So color zero. Uh, but right now it has actually our um, markets. I think that they choose another strategy after years to get a promotion, but in the right method for advertising and make more clear and um, more eye catching um, thing. So it doesn’t right now means that it’s a better or healthier. But just who doesn’t want to uh, consume a sugar?
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I generally appreciate advertisements that employ guerrilla marketing tactics, as they tend to be more attention-grabbing and contextual. However, I recall one instance, if I'm not mistaken, involving a Coca-Cola advertisement. They were promoting their new product, Coca-Cola Zero, emphasizing its sugar-free nature and healthier alternative. While this was intended to promote the new product, it inadvertently undermined the original Coca-Cola brand. It implied that the original version was unhealthy, potentially causing a significant backlash globally. As a result, Coca-Cola ultimately withdrew the new product and halted the associated marketing campaign for Coca-Cola Zero. However, they have since adopted a different strategy for promoting their products, focusing on clearer and more eye-catching advertising methods. They no longer explicitly claim that Coca-Cola Zero is healthier, but rather emphasize its sugar-free nature, appealing to those who prefer to limit their sugar intake.
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Speaking Time: 56 seconds