So a good advertisement that is particularly useful is for me is the brand Aqwa. Aqwa is a very well-known packaged water brand in Indonesia. In fact, it is the top of mind whenever you mentioned bottled water in Indonesia. So why do I think that it is useful? People are campaigning for people to be more aware about the importance of drinking enough water and having a sufficient daily intake of water throughout your day. So for example, they did this whole campaign of saying that if you are not drinking enough water, in this case, Aqwa, you will lose focus. And they portray this in such a way that is very relevant to the consumers. For example, for their TV ads, they show this girl who was rushing to the office and then she was late for a meeting. And then she hit her head on the glass door and she cannot seem to enter the room multiple times. When in fact, actually it was a slight door. And then the boss offered her a bottle of water from Aqwa. So it actually really resonates with a lot of people who have been in that position where they are just not very focused throughout their day and they just need a glass of water to help them bring them to their senses again. So I think that’s very useful and it’s become very big in Indonesia, particularly where whenever there is someone that is a bit laggy in terms of their comprehension or just in general, they always offer Aqwa afterwards because their friend is not focused and they want them to wake up, per se. So I feel that is a very good advertisement and it’s useful in remembering that water is important for your life.
Band 8+: Describe a good advertisement that you think useful
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So a good advertisement that is particularly useful for me is the brand Aqwa. Aqwa is a very well-known packaged water brand in Indonesia. In fact, it is the top of mind whenever you mention bottled water in Indonesia. So why do I think that it is useful? People are campaigning for greater awareness about the importance of drinking enough water and having a sufficient daily intake throughout the day. For example, they launched a campaign stating that if you are not drinking enough water, in this case, Aqwa, you will lose focus. They portray this in a way that is very relevant to consumers. For their TV ads, they show a girl who is rushing to the office and is late for a meeting. She hits her head on the glass door and cannot seem to enter the room multiple times. In reality, it was a sliding door. Then, the boss offers her a bottle of water from Aqwa. This resonates with many people who have been in that position where they are not very focused throughout their day and just need a glass of water to help bring them to their senses again. I think that's very useful, and it has become very popular in Indonesia. Whenever someone seems a bit laggy in terms of their comprehension or just in general, they always offer Aqwa afterward because their friend is not focused, and they want them to wake up, so to speak. I feel that is a very good advertisement, and it's useful in reminding us that water is important for our lives.
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Speaking Time: 106 seconds