I am a kind of person who pays much attention to the business world, but there is a company that has inspired me a lot in everything I do. Let’s Apple, a giant tech company, the first real-on dollar business and the most valuable brand in the world. They are known for producing the highest quality technological devices, including smartphones, laptops, desktops and heatpons, among which the iPhone is considered a revolutionary product that changed the world with its release. The first time I saw an iPhone, it completely blew me away because it was unlike any other iPhone on the market at the time. Then I looked up the company behind the product and was immediately intrigued by its fascinating success story. Many people probably don’t know this, but before becoming this successful, Apple struggled a lot and almost went bankrupt. Its first line of products was not welcomed by the public. In its famous founder, Steve Jobs was even fired from his own company. However, it was the release of the original Macintosh and the phone. Apple managed to pull in lots of attention and the sales of their products skyrocketed. Its success can be attributed to few factors. First of all, it adapts very well to the demand of the market. From a first mover with lots of innovative devices, Apple now waits for a new technology to perfect itself before it, implementing it in their own products, offering their users not necessarily the first, but certainly the best experience. In the saturated market, so new technology can wow consumers, but an optimal experience can and Apple is aiming for that. Besides, Apple is a marketing genius coming up with brilliant catchphrases and creative campaigns to popularize their products. They also offer the best services in the world tech world, overshadowing most of their companies
Band 7+: Describe a successful business you know
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I am a kind of person who pays much attention to the business world, but there is a company that has inspired me a lot in everything I do. That's Apple, a giant tech company, the first trillion-dollar business and the most valuable brand in the world. They are known for producing the highest quality technological devices, including smartphones, laptops, desktops, and headphones, among which the iPhone is considered a revolutionary product that changed the world with its release. The first time I saw an iPhone, it completely blew me away because it was unlike any other phone on the market at the time. Then I looked up the company behind the product and was immediately intrigued by its fascinating success story. Many people probably don't know this, but before becoming this successful, Apple struggled a lot and almost went bankrupt. Its first line of products was not welcomed by the public. Its famous founder, Steve Jobs, was even fired from his own company. However, it was the release of the original Macintosh and the iPhone that helped Apple pull in lots of attention, and the sales of their products skyrocketed. Its success can be attributed to a few factors. First of all, it adapts very well to the demands of the market. From a first mover with lots of innovative devices, Apple now waits for new technology to perfect itself before implementing it in their own products, offering their users not necessarily the first, but certainly the best experience. In a saturated market, new technology can wow consumers, but an optimal experience can, and Apple is aiming for that. Besides, Apple is a marketing genius, coming up with brilliant catchphrases and creative campaigns to popularize their products. They also offer the best services in the tech world, overshadowing most of their competitors.
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Speaking Time: 121 seconds