Part 3

Band 6+: What factors should be taken into account when making advertisement?

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Polished transcript:

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The first thing that a company should consider when generating their advertisement is the consumer segment because we have to know our consumer's characteristics so that we can determine what kind of advertisement is suitable for the customers. The second factor is the budget we have because advertisements can cost a lot compared to their production costs, so we have to consider this in terms of overall expenses. That's great.

Actual audio transcript (What native speakers are likely to hear):

The first thing that company should consider when generating their advertisement is the consumer segment because we have to know how is our consumer’s character so that we can set what kind of advertisement that’s suitable for the customers. And the second one is the budget that we have because it is unable that advertisement costs a lot compared to its cost of production itself so that we have to consider it in terms of the cost. That’s great.

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Speaking Time: 28 seconds

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Overall Band Score

6.5

(+/- 0.5)

Vocabulary Complexity:
C2 - Complex
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Vocabulary Repetition:

have: 3

consider: 2

their: 2

advertisement: 2

because: 2

Try using synonyms for the above words

Pronunciation

6.5

Your pronunciation is above average. However, you may find complexity in certain words challenging. Regular practice should aid in improvement.

Task Response

The answer is relevant to the question and provides some factors to consider when making advertisements. However, it could be improved by elaborating on each factor with more details and examples. Consider exploring other relevant factors such as the message, the media channels, and the call to action.

Fluency & Coherence

The answer is coherent and well-organized, with a clear introduction and two main points. The speaker's fluency is good, although there is some minor repetition and self-correction. Minor improvements in phrasing would enhance fluency. For example, instead of 'how is our consumer's character,' a more natural phrasing would be 'what are our consumers' characteristics.'

Lexical Resource

The vocabulary used is appropriate and mostly accurate. Words like 'consumer segment' and 'suitable' demonstrate a good range of vocabulary. However, more precise and sophisticated vocabulary could be used to elevate the response. For example, instead of 'a lot,' consider using 'substantial' or 'significant.'

Grammatical Range & Accuracy

The grammar is mostly accurate, but there are a few minor errors. For example, 'how is our consumer's character' is grammatically incorrect. The sentence structure is simple but effective. Using more complex grammatical structures, such as passive voice or relative clauses, would improve the score. The phrase 'it is unable that advertisement costs a lot' is grammatically incorrect and should be rephrased.

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