The four pie charts illustrate how often men and women in Australia used social media in 2011 and 2014.
Overall, it is clear that the proportion of people who never used media was the highest in 2011, while daily usage became the most common category in 2014 for both genders. In addition, women tended to use social media more frequently than men in both years.
In 2011, men who used never used social medias were amounted approximately 44% and the percentage of women was just about 8%. Almost quarter in both genders was people who used it every day. Meanwhile 20% of all people used social media few times a week with slight changes. And the dramatic difference had the percentage of men and women who used once a week, 12% and 39% respectively.
In 2014, the whole percentages were dramatically changed. The number of people who never used social media decreased over 2 year period, whereas there was a considerable increase at use of social medial in both genders, especially for women, 45% of men and 59% of women, which means that proportion of other people who use it once and few times a week dropped at the same time.