The pie charts show how often men and women in Australia used social media in 2011 and 2014.
Overall, social media use increased for both genders over the period, especially daily usage. Women were more active users than men in both years.
In 2011, around 25% of men used social media every day, while the figure for women was slightly higher at about 30%. A large proportion of men, nearly 44%, did not use social media at all, compared with only 8% of women. Using social media once a week was more common among women, at 39%, whereas only 12% of men used it at this frequency. Men were more likely to use social media a few times a week.
By 2014, daily use increased noticeably. About 45% of men used social media every day, while the figure for women rose sharply to 59%. The percentage of people who never used social media fell for both genders, although it remained higher for men 30% than for women 22%. Overall, women became much more frequent users of social media than men.