The pie charts compare four categories the percentage of men and women who spending on use of social media in Australia in the years 2011 and 2014.
Overall, it is notable that the percentage of use of social media experienced a clear change turn never use of social media to every day use for most male from 2011 to 2014. By contrast, for female use social media, from once a week dominated transform to every day use over the same period.
In detail, in 2011, 44% of male never use social media, while the figure for had fallen by 14% in 2014. In contrast, 25% of male every day use social media in 2011, before rising to 45% of male spending on social media in 2014. For once a week and few times a week categories saw steady declined, from 12% to 9% for the former and from 19% to 16% for the latter.
Turning to the female, once a week category account for the highest (39%) in 2011, while it dropped by 29% in 2014. Conversely, 30% of female ever day spend on online, before witnessed a dramatic increase at 59% in 2014. Meanwhile, never use social media female experienced substantial climb, growing from 8% in 2011 to 22% in 2014. By comprison, female spending on few times a week for social media saw a modest decline, dipping from 22% in 2011 to 9% in 2014.