The graph illustrates cinema-going patterns in the UK between 1994 and 2002 across different age groups.
Overall, younger individuals were considerably more likely to go to the cinema, whereas older people showed lower levels of participation. While the proportion of people attending cinemas remained relatively stable, the frequency of trips fluctuated noticeably throughout the period.
In 1994, 67% of the population went to the cinema, making an average of 10.7 trips per person. This figure reached a high of 72% in 1996, when individuals made 11.3 outings on average. Although the proportion of cinema-goers remained unchanged in 1998, the number of trips fell sharply to 8.3 per person. By 2002, the share of attendees had returned to 72%, while the frequency of cinema-going remained at the same level.
Regarding age groups, those aged 14-24 were consistently the most frequent cinema-goers, reaching a peak of 12 trips in 1996 before declining to below 10 by 2002. The 25-34 cohort remained comparatively stable, ranging from 8 to 10 outings. Among 35-49-year-olds, cinema-going frequency dropped from approximately 8 trips in 1996 to 5 in 2002. By contrast, people aged 50 and over recorded the lowest figures throughout the period, rising slightly to 5 trips in 1996 before falling to just over 2 by the end of the timeframe.