The line graph illustrates the proportion of individuals aged over 4 years who watched TV and listened to the radio at various times of the day in the UK from October to December 1992.
Overall, the graph shows that TV had a higher viewership than the radio throughout the day, with TV peaking at around 45% at 8 pm and radio reaching its highest audience of approximately 30% at 8 am.
During the morning hours, radio had a substantially larger audience, with a peak of 25% at around 8 am, whereas TV’s viewership was relatively low. However, from 1 pm onwards, TV’s audience surpassed that of the radio and steadily increased to reach almost 45% at 8 pm. Conversely, the audience for radio declined consistently after the morning peak, dropping to less than 5% by 11 pm.
In contrast, television consistently had a larger audience than the radio throughout the day, with the most significant increase observed from 5 pm onwards. Moreover, during the early morning and late night hours, both TV and radio had minimal viewership, each registering below 7% for a few hours.