The line graph compares expenditures on advertising on five sorts of media, such as TV, newspaper, magazine, radio and the internet from 2010 to 2040. Overall, while the expenditure on TV showed a downward trajectory with some fluctuations, the opposite was true for the internet, which experienced a significant increase. Notably, there was a steady decline in the amount of money spent on advertising on newspapers, magazines and radio.
In detail, starting at 50% in the initial year, the proportion of money dedicated to broadcasting on TV reached its peak of 60% over a decade. This percentage is bound to fall to 40% in 2030, remaining relatively stable during the next ten years. Moreover, there was a rise in the expenditure on adverts on the internet from 10% in 2010 to 25% in the next decade. This percentage is expected to reach 65% in 2040.
In terms of early types of media, the amount of money allocated to radio advertising accounted for 45% in the first year, whereas the figures for magazines and newspapers constituted roughly 35%. While the former dropped to 40% in 2020, the other two experienced a slight fall to around 30% tduring the same period. These percentages are forecast to continue decreasing and fall to 30% and 20% respectively.