The line graph compares expenditures on advertising on five types of media—TV, newspaper, magazine, radio, and the internet—from 2010 to 2040. Overall, while expenditure on TV showed a downward trajectory with some fluctuations, the opposite was true for the internet, which experienced a significant increase. Notably, there was a steady decline in the amount of money spent on advertising on newspapers, magazines, and radio.
In detail, starting at 50% in the initial year, the proportion of money dedicated to broadcasting on TV reached its peak at 60% within a decade. This percentage is bound to fall to 40% in 2030, remaining relatively stable during the next ten years. Moreover, there was a rise in the expenditure on advertisements on the internet from 10% in 2010 to 25% in the next decade. This percentage is expected to reach 65% in 2040.
In terms of earlier types of media, the amount of money allocated to radio advertising accounted for 45% in the first year, whereas the figures for magazines and newspapers constituted roughly 35%. While the former dropped to 40% in 2020, the other two experienced a slight fall to around 30% during the same period. These percentages are forecast to fall to 30% and 20%, respectively.