he line graph delineates the proportions of money spent on five sorts of advertising, in terms of TV, newspapers, magazines, radio, and Internet, between 2010 to 2040.
At a quick glance, until 2020, while the rate of money invested in TV and newspapers increased, the other figures witnessed reverse tendencies. Subsequently, the trends will continue to 2040, except for that TV will fall significantly.
As for the Internet, which climbed gradually until 2020 at 25% from the lowest point at 10%, skyrocketing by 30% in the middle period, and then will increase slightly to dominate at 65% by the end. By contrast, the figure for magazines began at around 30% in 2010, followed by newspapers at 32%. Both witnessed a same steady decline tendency and will finish at below 20%, and exactly 20% into the end of the period, respectively.
Over the same period, the amount of money dip into TV and radio seem the similar downward trends and be predicted to be continuously decrease further till the end. Meanwhile, the figure for TV rose dramatically from 30% to 60% in the first 10 years and reached its peak at 60% in 2020, then it will have a steep fall by 20% to 40% and will experience a slight drop by roughly 1% in 2040. Subsequently, radio’s share dropped from 48% to 40% in initial period, then will plummet by 10% and only account for approximately 29% in the same trend with TV.