The provided bar chart depicts the sales figures of newly purchased motorcycles from Harley Davidson and BMW from 2010 to 2020.
In general, it is evident that Harley Davidson initially had higher sales of new motorcycles compared to BMW, but eventually experienced a decline, while BMW sales reached their peak.
In 2010, Harley Davidson sold slightly over 180,000 vehicles, more than twice the number sold by BMW. Despite experiencing a gradual decline over nearly eight years, Harley Davidson continued to outsell BMW in terms of motorcycle sales. However, during this eight-year period, BMW’s growth became more noticeable. It wasn’t until 2018 that BMW finally caught up, selling approximately 130,000 motorcycles, slightly surpassing Harley Davidson’s sales of around 120,000 vehicles.
From 2012 onwards, Harley Davidson saw a decrease in sales, resulting in a 40,000-vehicle difference between the two brands by 2020. In contrast, BMW’s sales consistently increased, reaching 140,000 motorcycles sold by 2020.