Band 9: The bar chart shows the results of a survey, in which people in Europe and the USA were asked what they consider to be the most important factor in the success of a business. Summarise the information by selecting and reporting the main features, and make comparisons where relevant.

The bar chart presents information regarding what respondents in Europe and the USA consider the most significant factors for business success.

Overall, respondents identified the personality of the director and the management style as the most important factors, while the political situation was regarded as the least significant by Americans.

In terms of the results from American respondents, the personality of the director and the management style were the most frequently mentioned factors, each accounting for about 40%. In contrast, only about 20% of respondents indicated that the national economy was a crucial factor, and less than 10% felt that external factors were essential. Furthermore, the political situation had the lowest rating, with only around 5% of respondents considering it significant.

Turning to the responses from Europeans, business management was also seen as the most important factor, with nearly 40% agreeing. As for the political situation, the personality of the director, and the national economy, opinions ranged from slightly under 20% to just above 20%. Finally, external factors were the least selected, with around 10% of respondents viewing them as important.