The images below provide data on online shopping by consumers from Australia and New Zealand in 2012. Overall, the vast majority of customers in both Australia and New Zealand prefer to combine local and international websites for shopping, and only a small percentage of individuals buy exclusively from foreign resources. The prime reason for buying from websites is lower price rates than presented in stores, accounting for 55% of Australian buyers and 51% of those from New Zealand.
The pie charts show the share of Australian and New Zealand customers who only buy from either local or overseas online shops, and those who use both resources.
A lion share of customers prefer to purchase from local online stores as well as ordering from abroad, which is represented by 65% of those from Australia and 50% of those from New Zealand. This is followed by those whose preference is to purchase exclusively from online markets of local brands, which takes up almost half the share for customers from New Zealand at 43%, and a smaller percentage in Australia at 25%. The least popular way among the customers of both countries is shopping online using only overseas websites.
Australian and New Zealand consumers reference similar main reasons for purchasing items online, approximately half of them stating that prices are better when shopping from websites. The second big share of them say that it is more convenient, 36% of customers in New Zealand, followed by 28% of those in Australia. A small percentage also believes that online stores have better range of products and the smallest propotion, at 2% for both countries’ buyers, stated other reasons.