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Band 7+: the chart and table below give information about online shopping by Australia and New Zealand customers in 2012

Image for topic: the chart and table below give information about online shopping by Australia and New Zealand customers in 2012
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The image displays data on online shopping by Australia and New Zealand customers in 2012. A pie chart for Australia shows the percentage of customers shopping on different websites: 65% on overseas websites only, 25% on local websites only, and 10% on both overseas & local websites. A corresponding pie chart for New Zealand shows 50% shopped on overseas websites only, 43% on local websites only, and 7% on both. A table outlines the main reasons for online shopping in 2012, showing that for Australia, the reasons were: lower prices than in store (55%), convenience (28%), better range of products (15%), and other (2%). For New Zealand, the reasons were: lower prices than in store (51%), convenience (36%), better range of products (11%), and other (2%).
Given the complexity of the image, the above description may not be entirely accurate.
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Note: Both the topic and the answer were created by one of our users.

The table and pie charts show the percentage of customers using different types of websites when shopping online and the reasons why they shop online in Australia and New Zealand in 2012.

Overall, the majority of customers used both overseas and local websites in both countries. Lower prices were the main reason for shopping online in both countries, while convenience was the second most common reason in Australia, and a wider range of choices ranked second in New Zealand.

Looking first at the pie charts, 64% of Australians and 50% of New Zealanders used both local and overseas websites. However, fewer Australians used overseas websites only, at 24%, while the figure for New Zealanders stood at 36%. Lastly, 12% of Australians tended to use local websites only, whereas 14% of New Zealanders opted for this type of website.

Turning to the table, lower prices were the most popular reason, cited by 59% of Australians and 51% of New Zealanders. The convenience of online shopping ranked second in Australia, at 23%, while the figure for New Zealand was 13%. In New Zealand, the second most popular reason was the larger range of choices, at around 34%, compared to 16% in Australia. Finally, other reasons accounted for 2% in both countries.

Word Count: 209

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Overall Band Score

7.5
(+/- 0.5)
Vocabulary Complexity:
C1 - Intricate
Strive to incorporate even richer and more precise language.
Grammar Mistakes: N/A
Vocabulary Repetition:
websites: 5
online: 4
australia: 4
reason: 4
second: 4
australians: 4
zealanders: 4
shopping: 3
zealand: 3
overseas: 3
local: 3
countries: 3
while: 3
Try using synonyms for the above words

Task Response

7
The report effectively addresses the task by describing both the pie charts and the table, and it provides an overall summary. However, there are some inaccuracies in the data (e.g., percentages for website usage and reasons) and a misinterpretation of the overall trend (the majority used overseas websites only, not both). To improve, ensure data is accurately reported and the overview correctly reflects the main trends.

Coherence & Cohesion

8
The report is well-organized and easy to follow. The introduction clearly paraphrases the task, and the overview effectively summarizes the main trends. The body paragraphs are logically divided between the pie charts and the table, with clear topic sentences. Cohesive devices are used appropriately, though a few more sophisticated linking phrases could enhance the flow. Overall, the message is coherent and cohesive, with only minor lapses.

Lexical Resource

7
The vocabulary used is appropriate and varied, with good use of synonyms (e.g., 'majority', 'cited by', 'opted for'). The report demonstrates a good range of lexical items related to data description (e.g., 'percentage', 'figure', 'accounted for'). There is some repetition of 'used' and 'shopping', but overall the lexical resource is strong and natural. To reach a higher band, consider using more sophisticated collocations and precise terms. Pay attention to vocabulary repetition to improve the overall score.

Grammatical Range & Accuracy

8
The report displays a good range of grammatical structures, including complex sentences and appropriate use of passive voice. Punctuation and grammar are accurate throughout, with no noticeable errors. The sentences are generally well-constructed, though there is room for more variety in sentence openings and structures. Overall, the grammar is controlled and accurate, meeting the criteria for a high band score.

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