The table and pie charts show the percentage of customers choosing different kinds of websites when shopping online and the percentage of customers shopping online for a variety of reasons in two countries in 2012.
Overall, majority of the population used both overseas and local websites in both countries, while the main reason for shopping online was lower price in both countries, followed by the convenience in Australia, while array of choices was the second popular reason in New Zealand.
Looking first at the pie chart, respective figures of 64% and 50% of the population in Australia and New Zealand used both websites (local and oversea). However fewer people used overseas websites only, 24% was true for Australians, while the figure for New Zealanders stood up at around 36%. Lastly 12% of Australian people tended to use local websites, whereas 2-percentage-point higher New Zealanders (14%) opted for local websites.
Turning to the table, lower price was the most popular reason, cited by 59% of Australians and 51% of New Zealanders. Convenience of online shopping ranked second in Australia at around 23%, while the figure for New Zealand was 13%. As for the second popular reason in New Zealand it was larger variety of choices at around 34% compared to 16% in Australia. Finally, other reasons accounted for 2% in both countries.
