The chart shows how Promo Plus in Istanbul fluctuated over a peroid of 12 months. It is observed that in the first month of 2007, Promo Plus sales stood at 200 million turkish lira and rose slightly to reach 225 million in February. This was followed by another increase, although much steeper, in March when sales were almost 125 million turkish lira higher than in February.
However, this upward trend was suddenly broken and sales plummeted dramatically over the next 4 months to reach a little over 100 million turkish lira in July. August sales showed a significant rise back to January level as figures nearly doubled, but this was not to last as they dropped again in September to the same level as they were in Jully. October came with a small increase of about 100 million turkish lira in sales, after which sales figures levelled off and remained relatively static over the last two months of 2007.
Overall, Promo Plus in Istanbul remained relatively unchanged in 2007 as January and December sales were fairly equal. Also, sales were at their highest in March while the weakest sales figures could be observed in July and September.