The chart illustrates the amont of money spent on four different mobile carriers on a monthly basis in a specific European nation from January to September. Overall, Alpha witnessed the most eye-catching rise in its monthly cost. In contrast, the chart regarding Sim TX experienced the most dramatic fall during this nine months.
During the initial five months, monthly expense for Lex experienced various fluctuations and climbed to over 14 Euros after a drop to 10 Euros in February. During this time scale Domo and Sim TX increased their monthly cost by over 5 and 2 Euros respectively. Alpha’s initial plan was to increase its prices. However, they decided to decrease their prices to nearly 6 Euros per month in the middle of 2002.
From May to September, Sim TX tried to lower its monthly expense in order to attract more users. therefore, signing a contract with Sim TX during last month of summer only costed over 7 Euros. Alpha decided to do the exact opposite, and increased its monthly subscription by over 20 Euros. From May to July, Domo followed the exact trend as Sim TX. However, they changed their ideology in the final months, and decreased their monthly price to nearly 22 Euros. Moreover, similar increasing trend could be seen in pricing regarding Lex which witnessed a rise of nearly 5 euros compared to statistics concerning month of May.