The pie charts illustrate the proportion of customers utilizing several types of online shopping websites, while the bar chart provides information on the percentage of users’ reasons for using these websites in Australia and New Zealand. Overall, the highest share of people use both foreign and local websites in both countries. Notably, the most common contributor to using online shopping websites is affordable prices in both Australia and New Zealand.
Turning to details, by far the highest proportion of people use both overseas and local websites in Australia and New Zealand, at 59% and 51%, respectively. Australian customers use foreign websites only at 24%, compared to New Zealand, where the figure is considerably higher, with 36%. Regarding local platforms, Australian users account for 12%, a slightly lower figure than New Zealand’s, at 14%.
As far as reasons are concerned, the most popular reason was affordable prices, with 59% in Australia and 51% of in New Zealand. Some users utilize them for their convenience in both Australia and New Zealand, with respective figures of 23% and 13%. The variety of choice is another reason, Australian users made up 16%, being significantly lower than New Zealand customers, with 34%. Apart from this, there is an identical percentage of users who have other reasons at 2%.