The diagrams compare the proportions of clients who preferred various websites for shopping (in the pie charts) and the reasons for distant shopping among a certain percentage of customers in Australasia.
Overall, in both countries, the majority of the population choose both overseas and local websites, with the least proportion preferring only local websites. Notably, online shopping is considered better, mostly due to lower prices in both Australia and New Zealand, being the most popular reason for purchasing products from online websites, especially in the former country, where the highest statistics are recorded.
Starting with the specifics of the percentage of customers who used different websites, in both countries, people who demonstrate a clear preference for both foreign and domestic websites constitute the highest share, with Australia holding the leading position in this category over New Zealand, at 64% and 50%, respectively. Another noticeable discrepancy can be observed in the figures for those who select only overseas websites, which are relatively low, accounting for 36% in New Zealand and 24% in Australia. Meanwhile, local online stores are less widespread among people, especially among the citizens of Australia, where the lowest figure is recorded at just over 10%, whereas this figure stands at 14% in New Zealand.
With regard to the contributing factors that urge people to shop from online stores, in both Australia and New Zealand, more than half of customers find such websites significantly affordable in terms of price, with respective figures of 60% and 50%. At the same time, 34% of New Zealanders make purchases from distant stores because of the availability of a variety of products, which is twice as high as that of Australians, where convenience is prioritised more, with 23% of clients, which is 10% higher than in New Zealand. In addition, the remaining percentage of individuals used online markets due to other unknown reasons, comprising 2% in each country.