The bar chart compares the percentage of people using the internet in five European countries and the accompanying pie chart shows how much money people from these countries spent on online shopping in 2010. Overall, the proportion of people who had access to the internet was highest in Sweden, followed distantly by the UK and Germany but France and especially Spain exhibited relatively smaller figures. On the other hand, when it comes to online shopping expenditure, the UK and Sweden were at the forefront, with France and Germany showing lower but comparable figures. Additionally, Spain trailed all behind significantly.
The rates of internet access exhibited considerable variations. 35% of Swedish population could use the internet, considerably more than those from the UK, where 20% were connected to the internet. The percentage discrepancy, however, was less pronounced between Germany and France, with respective figures of 15% and 10%. Lastly, only 5% of Spanish population had internet access in 2010.
A similar scenario can be observed in the online shopping expenditure. In this category, the British population outspent their Swedish counterparts, with an average expenditure of $87 and $76. While 57$ was expended by people from France, Germans allocated a little less, at 46$. Spanish people again lagged behind significantly, with the lowest amount of money spent on online shopping($10).