The bar chart compares the percentage of people using the Internet in five European countries, while the pie chart illustrates the average amount of money spent on online shopping per person in those countries.
Overall, Sweden had the highest proportion of Internet users, whereas Spain recorded the lowest figure. In contrast, the UK spent the most money on online shopping, while Spain had the lowest average expenditure.
Looking first at Internet usage, Sweden accounted for the largest share at 35%, which was considerably higher than the other countries. The UK ranked second with 20%, followed by Germany at 15%. France had a relatively lower percentage of Internet users, at 10%, while Spain recorded the smallest figure, at only 5%.
Turning to online shopping expenditure, people in the UK spent the highest amount, averaging €87 per person. Sweden ranked second with €76, despite having the largest proportion of Internet users. France and Germany spent more moderate amounts, at €57 and €46 respectively. By comparison, Spain had by far the lowest online shopping expenditure, with an average of just €10 per person.
In summary, countries with higher Internet usage generally tended to spend more on online shopping, although the UK outperformed Sweden in terms of expenditure despite having a lower percentage of Internet users.
