Bar Chart

Band 6+: The charts below show the expenditure on advertising for two companies in 1995.

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The image displays a bar chart titled 'Advertising Expenditure' with the y-axis representing 'thousands of dollars', comparing 'Acme Company' and 'Famous Company'. For TV advertising, Acme Company spent 250 and Famous Company spent 200. For Newspapers, Acme Company spent 125 and Famous Company spent 75. For the Internet, Acme Company's expenditure was approximately 48, while Famous Company's was 100. For Billboards, Acme Company spent 25 and Famous Company spent approximately 35.

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The bart chart gives us information about the amount of money invested on TV, Newspapers, Internet, Billboards by two companies: Acme Company and Famous company.

Overall, Acme Company and Famous Company were more interested on accounting for TV. The Famous Company was more stable in advertising expenditure, in comparison with Acme Company.

Acme Company’s cheapest investment was for billboards, it costed them about $40 000, it was almost the same expenditure by Famous Company. Acme Company spent less money on advertising internet than Famous company. Whereas Acme focused mostly on newspapers, famous invested in the internet.

As for Famous Company, its highest expenditure was on TV, the same as Acme Company, at around $200 000. However, Famous devoted less on newspapers for approximately $50 000. At the same time, company put more funds than Famous on internet and billboards.

In conclusion, Acme’s largest expenditure was on TV and the smallest was on billboards. By contrast, Famous Spent less on TV and newspapers, but more on internet and billboards.

Word Count: 168

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Overall Band Score

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Vocabulary Complexity:
C2 - Complex
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Grammar Mistakes: N/A

Vocabulary Repetition:

company: 10

famous: 10

newspapers: 4

internet: 4

billboards: 4

expenditure: 4

Try using synonyms for the above words

Task Response

The report adequately addresses the task by summarizing the information presented in the bar chart. The overview is acceptable, and the main features are identified. However, there are some inaccuracies in the data reported (e.g., Acme Company's billboard expenditure, Famous Company's newspaper expenditure). To improve, ensure greater accuracy in reporting the data and consider a more structured approach to comparing the companies' expenditures.

Coherence & Cohesion

The report presents a general overview and attempts to highlight key trends, but the organization could be improved for better flow. The paragraphs sometimes lack clear topic sentences, and the transitions between ideas could be smoother. Consider using more varied cohesive devices to link ideas within and between paragraphs. For example, using 'While' or 'In contrast' at the beginning of sentences to show comparison.

Lexical Resource

The vocabulary is generally adequate for the task, but there's room for improvement in terms of precision and variety. For instance, instead of 'more interested on accounting for TV,' you could use 'allocated a larger portion of their budget to TV advertising.' Also, try to incorporate more specific vocabulary related to financial expenditure and advertising.

Grammatical Range & Accuracy

The report contains several grammatical errors and phrasing issues that affect clarity. For example, 'it costed them about $40 000' should be 'it cost them about $25,000'. Also, 'Acme focused mostly on newspapers, famous invested in the internet' could be rephrased for better clarity and grammatical correctness. Proofread carefully to eliminate such errors and ensure correct sentence structure.

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