The bar graphs depict how much the Acme and Famous companies spent on advertising in 1995, provided in thousands of dollars.
In general, one of the most salient trends observable in these figures is that TV attracted the most advertising expenditure, while billboards recorded the lowest expenditure. Furthermore, Acme invested more in TV and newspapers and Famous focused primarily on the Internet and billboards.
Regarding TV and newspapers, Acme spent 250,000 dollars to publicize via TV, the highest amount, and Famous used 50,000 less than Acme. These figures created a significant spending gap between TV and other categories. Acme invested around 120,000 dollars in the newspaper, which was 55,000 more than the rival company.
In terms of the Internet and billboards, the pattern was reversed. Famous spent 100,000 dollars promoting on the Internet, double the investment of Acme. Billboards received the smallest proportion of spending, Acme spent approximately 26,000 dollars, whereas Famous allocated about 40,000.
To conclude, both companies prioritized TV and newspapers with Acme placing a stronger focus on, whereas Famous directed mainly toward new platforms, the Internet and billboards.