The pie charts depict the proportion of Swristwatch sales by six watchmakers in Switzerland between 2020 and 2021.
Overall, Rolex was the most significant supplier by far in both years. Rolex also increased its dominance, whilst all companies lost market share.
The three biggest watch manufacturers in 2020 were Rolex, Omega and Cartier, with 39.5%, 15.6% and 14.9%, respectively. However, whilst Rolex rose its share to almost half, Omega witnessed a notable decline to 12.7%. Despite a minor decrease of 0.7% to 13.8% in 2021, Cartier replaced Omega as the second-highest watch brand in 2021.
The remaining three competitors had around a tenth of the total in 2020 each, but all fell by 1% in 2021. Of the three smallest brands, Patek fell the most, dropping from 10.3% to 8.8%. Audemars Piguet went from the smallest share in 2020 to the fourth largest in 2021, achieving a percentage of 9.1%.
