The pie charts illustrate the proportion of wristwatch sales by six watchmakers in Switzerland in 2020 and 2021.
Overall, Rolex was the most significant supplier by far in both years. Rolex also increased its dominance, whilst all other companies lost market share.
The three biggest watch manufacturers in 2020 were Rolex, Omega, and Cartier, with 39.5%, 15.6%, and 14.5%, respectively. However, whilst Rolex increased its share to almost half, Omega saw a notable decrease to 12.7%. Despite a minor decrease of 0.7% to 13.8% in 2021, Cartier replaced Omega as the second-highest watch brand in 2021.
The remaining three competitors had around a tenth of the total in 2020 each, but all fell by around 1% in 2021. Of these three smallest brands, Patek Phillipe fell the most, dropping from 10.3% to 8.8%. Audemars Piguet went from the smallest share in 2020 to the fourth largest in 2021, achieving a percentage of 9.1%