The bar chart compares the sales distribution of five magazine categories published by a company in 1975, 1995, and 2015. Overall, sports magazines consistently dominated the market, with their share rising steadily over the period. However, fashion and health-related publications saw a clear decline in popularity, while food and other unspecified magazines showed fluctuations.
In 1975, sports magazines held the largest market share, accounting for roughly 32%. This figure rose gradually to make up the final 42%, further pronouncing their dominance. However, health magazines began at about 25%, experienced a modest drop to 20% in 1995, and this level was maintained thereafter. Sales of fashion magazines also declined, yet more steeply, falling from approximately 20% to just 5% by the final year, making them the least popular segment.
In contrast, food magazines initially made up 10% of sales, but saw a surge when their share more than doubled to 22%, before returning to the original figure two decades later. A similar pattern was observed in the “other” category, which remained mostly unchanged at around 25%, despite a temporary increase of around 7% in 1995