The pie charts display the main social networks for users in England, Wales and Scotland in 2010 and predicted numbers for 2018.
Overall, Facebook had the largest share in 2010 and is projected to increase its dominance considerably by 2018. In contrast, Twitter is expected to remain relatively stable, while the other three networks are predicted to lose market share, with Bebo disappearing completely.
In 2010, Facebook accounted for nearly half of the overall share, at 46.15%, and this is projected to increase to nearly three quarters, at 72.46%, in 2018. The second-largest network was Twitter, with 18.33%, and its share is expected to decline only slightly to 17.39%.
Pinterest is projected to experience the largest decline, falling by nearly 10 percentage points from 16.95% to 7.25%. Similarly, Google Plus is expected to decrease from 10.42% to just 2.9%, making it the least-used network in 2018. Meanwhile, Bebo, which accounted for 8.17% of users in 2010, is projected to disappear completely.
