The line graph presents data on the average weekly usage of Facebook and Twitter in Australia from 2012 to 2016, providing an insight into the trends of social media platform use.
Overall, Facebook consistently demonstrated a higher average weekly usage compared to Twitter. While both platforms experienced fluctuations, Facebook showed a steady increase in user engagement, whereas Twitter’s usage exhibited more significant fluctuations.
In 2012, Twitter usage in Australia averaged 20 times per week. A notable decline occurred in 2013, with usage dropping to 15 times. This level remained relatively stable in 2014 before experiencing a resurgence in 2015, reaching back to 20 times weekly. By 2016, there was a substantial increase in Twitter usage, culminating in an average of 33 times weekly.
Facebook usage commenced at 25 times per week in 2012 and steadily increased over the course of the following years. In 2013, average usage rose to 30 times, followed by further increases to 32 times in 2014 and 33 times in 2015. By 2016, Facebook usage had reached its peak, averaging 35 times per week.