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The image is a line chart showing social media use among 30-45-year-olds in New Zealand. Four platforms are displayed, Facebook, Pinterest, Twitter, and LinkedIn, with the following percentage usage by month: January - Facebook 45%, Pinterest 25%, Twitter 15%, LinkedIn 10%; February - Facebook 43%, Pinterest 26%, Twitter 15%, LinkedIn 12%; March - Facebook 42%, Pinterest 25%, Twitter 15%, LinkedIn 13%; April - Facebook 40%, Pinterest 24%, Twitter 16%, LinkedIn 13%; May - Facebook 38%, Pinterest 23%, Twitter 17%, LinkedIn 12%; June - Facebook 37%, Pinterest 22%, Twitter 18%, LinkedIn 12%; July - Facebook 35%, Pinterest 22%, Twitter 19%, LinkedIn 12%; August - Facebook 33%, Pinterest 21%, Twitter 20%, LinkedIn 12%; September - Facebook 32%, Pinterest 21%, Twitter 19%, LinkedIn 13%; October - Facebook 33%, Pinterest 22%, Twitter 18%, LinkedIn 14%; November - Facebook 34%, Pinterest 23%, Twitter 17%, LinkedIn 13%; December - Facebook 36%, Pinterest 24%, Twitter 16%, LinkedIn 12%. Facebook has the highest usage every month, decreasing from January to August and increasing afterward, while LinkedIn has the lowest usage, moderately increasing from January to October and slightly decreasing toward December. Twitter and Pinterest usage fluctuate with a slight overall decrease for Pinterest and increase for Twitter.
Given the complexity of the image, the above description may not be entirely accurate.
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The line graph illustrates the percentage of 30-45-year-olds in New Zealand who used Facebook, LinkedIn, Pinterest and Twitter throughout 2018.
Overall, Facebook was the most popular platform throughout the year, despite some fluctuations and an overall decline towards December. LinkedIn was the second most widely used platform at the beginning of the year but experienced a substantial overall decrease. By contrast, Twitter remained the least popular platform, while Pinterest fluctuated at a relatively low level.
Facebook usage stood at approximately 45% in January and remained at a similar level in February. It then fluctuated between roughly 38% and 43% until November, before falling to around 30% in December. LinkedIn, meanwhile, declined considerably from about 40% in January to approximately 15% by June. It then remained relatively stable, with minor fluctuations, before ending the year at around 12%.
Pinterest was used by approximately 10% of respondents in January. Its figure generally remained below 10%, although it rose to around 12% in June before falling again. Twitter had the lowest level of usage throughout the period, remaining at roughly 5% or below for most of the year.
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