*The graph shows how much money the film industry made by selling cinema tickets and DVDs in the USA and abroad between 2001 and 2010. The graph shows that although the US market for DVD and cinema ticket sales was as big in 2001 as all the other countries, by the end of the study, the international market was more important for the US film industry.*
The chart gives an overview of the changes in cinema and DVD sales in the United States and the rest of the world over a ten- year period. From the chart, we can tell that DVD sales have been higher than cinema visits, and the international market has become more important over the period.
At the beginning of the period, just under half of the income came from cinema sales compared to DVDs, at $10 billion and $20 billion, respectively. Despite a slight rise in DVD sales around 2005, they finished in more or less the same position, at around $18 billion and $11 billion by 2010. However, there were much bigger changes in international sales, with sales of DVDs rising from $11 billion to $22 billion by 2010. Cinema sales were worth over $32 billion. This was more than twice as much as domestic sales. This shows that the international market became more important to the film industry between 2001 and 2010.