The line graph depicts the expense of watching movies, and the pie charts illustrate how the proportion of the market represented by three categories has changed.
Overall, the average cost of all three different ways of watching movies rose over a six-year period, but downloading movies had become the most popular method among individuals by 2011.
In terms of cost, cinema tickets were the most expensive, which increased from £9 to about £14 per ticket by 2011. Similarly, the price of a DVD jumped by two pounds, from £6 to £8. In 2005, the cost of downloading movies was higher than DVDs at around £7, then it suddenly dropped to £3 and became the cheapest way to watch movies in 2007, but by 2011, the price had climbed again to £9.
In 2005, the percentage of people who rented DVDs was the highest, accounting for 59% of the total, while the number of individuals who downloaded movies was the lowest, at only 5%. During the same year, just over one third of people went to cinemas to watch films. However, by 2011, the proportion of people who visited cinemas and rented DVDs decreased to 18% and 26%, respectively, whereas the share of downloaded movies increased to over half of the total market.