The following pie chart demonstrates the chief reasons why individuals throughout Europe used the internet in the year 2023.
Overall, it is clear that the dominant proportion represented social media and networking, while banking and financial services accounted for the lowest percentage. Emailing and communication had approximately a similar share to online shopping for the given year.
In detail, social media and networking scored roughly 40%, which is the vast majority, in stark contrast to banking and financial services, which accounted for a mere 5% throughout 2023 in European countries.
On the other hand, emailing and communication amounted to 20%, similarly to online shopping with an identical percentage (20%). Entertainment, news, and information were used by nearly 15% and 10% respectively among European nations in 2023.
