The pie charts illustrate the age groups of social networkers who expressed preferences on five different social media apps from 2011 to 2013.
From the information supplied, it can be clearly seen that Facebook recorded a declining pattern although it remained the most popular platform throughout the period. In contrast, the remaining four options observed upward trends after 2 years.
It is reported that Facebook’s popularity dropped steadily from 59% of surveyed takers preferred at the beginning of the survey process to 49% in 2012 and further to 38% in 2013. Meanwhile, the proportion of Twitter users demonstrated a consistent upward trajectory, increasing by 2% annually, from 21% in 2011 to a quarter in the next 2 years. Analytical data recorded 10% of LinkedIn users at the beginning of the survey. After one year, this figure rose by 2%, bringing the platform’s user rate to 12%, followed by a further 3% increase, reaching 15% in 2013.
One notable point is that in 2011, both Google+ and Pinterest registered a 5% user engagement rate among survey respondents. Despite originating from the same initial point, consumers’ preference for Google+ exhibited a more pronounced growth compared to Pinterest after one year, reflected in Google+ experiencing a 5% increase, reaching 10% user adoption in 2012, followed by an impressive 4% rise to 14% in 2013. In contrast, Pinterest saw only a modest 1% growth, reaching 6% in 2012, and recorded 8% by the end of the survey period.