The pie charts show Australians’ favorite social media sites (Facebook, Twitter, Linkedin, Google+, Pinterest) as they changed between 2011 and 2013.
In general, Pinterest is the least popular social networking app, and Facebook is the most widely used platform.
The pie chart illustrates how, over the course of three years, from 2011 to 2013, Facebook’s share of the total platform usage has declined from 59% in 2011 to 38% in 2013, despite the fact that the majority of users still use it the most frequently. Based on the data, it can be deduced that Facebook usage decreased over time as alternative platforms advanced.
Besides, over time, the percentage of the remaining 4 media channels increased. The Google+ platform displays the largest gain. The first percentage was 5% in 2011 and rose quickly to double that amount (10%) in just one year. However, from 2012 to 2013, the growth slowed to just 4%. The other three platforms experienced more steady growth, as evidenced by Twitter’s 2% annual growth.