The pie charts compared the proportion of Australian’s favourite social media apps (Facebook, Twitter, Linkedln, Google, and Pinterest) between 2011 and 2013.
Overall, it is evident that Facebook was the most popular apps used by people in Australia throughout the perioad. Another striking feature is that there was a increasing tendency in the share of individuals using four social media platforms (Twitter, Linkedln, Google, and Pinterest), whereas the figure for Facebook experienced an opposite trend.
In 2011, the rate of Twitter users accounted for a fifth, followed by a small increase to 25% in the year 2013. Similarly, starting at 10% and 5 %, the percentage of Australian using Linkedln and Pinterest rose slightly to 15% and 8%, respectively, at the end of the period. Noticeably, from 2011 to 2021, the share of Google users increased twofold, it then witnessed a slow growth to 14% in 2013.
In terms of Facebook, the proportion of people using this app experienced a slight decline from 59% to over a third between 2011 and 2013. Interestingly, Facebook still was the leading social media platform among five different apps.