The given pie charts indicate how the popularity levels of five distinctive virtual platforms including Facebook, Twitter, Linkedin, Google, and Pinterest based on the particular age group of the users in Australia, altered across 2011,2012, and 2013.
In general, the percentage of users choosing Facebook followed a downward trend, whereas the reverse pattern was true for the remaining network platforms during three given periods. Meanwhile, there was a significant disparity in the popularity of Facebook and Pinterest; whilst Facebook was always the most commonly chosen option by applicants, Pinterest had attracted the least attention from users throughout the time spans examined.
Regarding the most prevalent platforms chosen by users, the proportion of Facebook users accounted for 59% in 2011, decreased slightly to 49% in 2014 and finished at 38% of the total users in 2013. In spite of undergoing a remarkable drop, it still took up the dominant position among five different types of media. Conversely, Twitter followed an opposite pattern, increasing by 4% to reach 25% of the total users in 2013
As for the remaining network media, 10% of users utilized Linkedin in 2011, after two years, this figure moderately climbed to 15%, making it the third most-used platform. Similarly, Google experienced the same trend but with faster growth; it accounted for only 5% of users in the first given year, a figure similar to Pinterest. By 2012 and 2013, Google attracted 14% of users, an increase of 9% compared to 2011. To a lesser extent, Pinterest had the fewest users in the all given years, constituting 5% in 2011, 6% in 2012, and 8% in 2013.