The pie charts illustrate the proportion of online commerce for travel, film or music, books and clothes in New Zealand for the years 2003 and 2013. In general, travel and film or music made up the largest proportion of the total digital commerce during these timeframes. In addition, the online sales of travel and clothing had dropped, while the commerce of film or music and books had heightened.
In 2003, the online sales of travel industries in New Zealand accounted for 36% of the total sector, which was 12% higher than the clothing sector. However, over the decade both figures had declined sharply to 29% and 16%, respectively.
In the film or music category, there was a significant increase in online retail, rising sharply by 12% to reach 33% in 2013. Conversely, the book sector experienced a modest growth, with increasing from 19% in 2003 to 22% in 2013.
