The pie charts illustrate the online retail sales distribution in New Zealand across four sectors: travel, film/music, books, and clothing. These charts provide a comparison of sales figures between two years, 2003 and 2013.
Overall, the charts display the sales distribution across these sectors over the specified time period. In the first year, 2003, the travel sector emerged as the most lucrative segment, accounting for a significant 36% of total online sales. The clothing sector also performed well, comprising a greater percentage of sales than both film/music and books, with 24%, compared to 21% and 19%, respectively.
However, by the second year, 2013, the film/music sector experienced a notable rise, increasing its share to 33%. This shift impacted the travel and clothing sectors, which saw declines to 29% and 16%, respectively. Conversely, the book sector witnessed a modest increase to 22%.
These trends indicate a clear shift in consumer interest towards film/music, resulting in a decline in travel sector sales. In contrast, the sales figures for the other sectors remained relatively stable throughout this period.