The pie charts illustrate the online shopping sales distribution across four retail sectors in New Zealand in 2003 and 2013.
Overall, the data shows a shift in online shopping trends, with travel and clothes losing market share, while film/music and books gained popularity over the decade.
In 2003, travel was the dominant sector, representing 36% of online sales, followed by clothes at 24%. Film and music accounted for 21%, slightly ahead of books, which made up 19% of the total sales. This breakdown indicates that travel and clothing were the most preferred sectors for online shoppers at the time.
Moving to 2013, film/music became the leading sector, increasing its share to 33% and overtaking travel, which fell to 29%. Books saw a modest rise to 22%, whereas clothing experienced a significant drop to 16%. These changes suggest a growing preference for digital goods, such as film and music, and a declining interest in travel and clothing online. (157 words)
