The pie chart illustrates the online sales of retail stores in New Zealand across different categories in 2003 and 2013. The categories measure the travel industry, the film/music industry, the book industry, and the clothing industry. Overall, the consumer demands have shifted from travel-dominant to film/music-driven.
In 2003, the retail behavior in the motion picture and audio market began at 21%, which rose up to 33% by 2013, increasing its ranking by 12% within 10 years time, placing it first amongst the 4 other industry. A similar upward trend is founded in the literature sector, increasing from 19% in 2003, to 22% by 2013. While this 3% difference may be little, the literature sector remains stable in the 2nd most dominant industry over the span of 10 years.
In contrast, the travel industry declined from taking up the majority of consumers at 36% in 2003, to only 29% at 2013. Additionally, the clothing sector decreaased by 8% within the span of 10 years, placing it as the least prevalent market.
Although the two piechart shows no drastic changes in demands, t=cibsyner oreferebces renaub subject to change, as proven in the shift from the domination of travel industry in 2003, being replaced by the empowerment of the film/music sector by 2013.