The pie chart illustrates New Zealand’s online purchasing for retail products over a 10-year period from 2003 to 2013.
Overall, the diagram represents the four major online sales categories: travel, film/music, books, and clothes, respectively. The trend shows how people spent their money in various retail sectors.
Initially, in 2003, 36% of transactions were in the travel sector, making it the highest that year. However, it decreased by 7% in 2013 and became the second-highest at 29%. In 2013, the film/music sector increased by 12%, making it the most preferred category, up from 21% previously.
Additionally, book sales used to be 19% in 2003 but grew to 22% over the next decade. The least preferred item took one step further as per the trend. Lastly, online clothing retail sales, which used to be 24% of total sales in 2003, decreased by 8%, making it the least preferred category in 2013.
