The two pie charts demonstrates cause for shopping online and in-store.
Overall, it is clear that save time is main reason for shopping online, whereas in-store significant advantage is that consumer can touch item. Regarding a relatively uncommon reasons for the former one is greater variety, while for the latter one is save delivery cost.
Looking at the details, consumers mostly select digital shopping because of the save time, which accounts for 34%. Following by avoid queues at 31%. In real shopping, people often choose it due to the opportunity to touch item, which makes up two fifths of pie chart. The second reason is that they can talk to a salesperson, it represents for 35%,
Turning to the least popular reasons, in online store about a fifth look at 24/7 shopping, whereas in in-store greater variety accounts for 17%. The least common reason for shopping online is greater variety, which makes up 14%. However, in real shopping save delivery cost is minor cause at merely 8%.