The three pie charts illustrate the proportion of people who preferred five different social media platforms (Facebook, Twitter, LinkedIn, Google+ and Pinterest) between 2011 and 2013. Overall, Facebook remained the most popular platform throughout the period, although it declined steadily. In contrast, the other four networks all experienced gradual increases in popularity, particularly Google+ and Pinterest.
In 2011, Facebook dominated, accounting for 59% of users’ preferences. This figure fell to 49% in 2012 and dropped further to 38% in 2013. Despite this decline, it still remained the largest in each year. Twitter was the second most preferred platform. Its proportion rose moderately from 21% in 2011 to 23% in 2012, before reaching 25% in 2013. LinkedIn also showed a steady growing trend, increasing from 10% to 12% and then to 15% over the three years.
More noticeable growth was seen in Google+ and Pinterest. Google+ doubled from 5% in 2011 to 10% in 2012, and then climbed to 14% in 2013. Similarly, Pinterest rose gradually from 5% to 6%, and finally to 8% in 2013.
