The graph illustrates the advertising budgets of four car companies in Britain in 2002.
It is clear that TV advertising accounted for the largest share of expenditure among the four companies while the opposite was true for cinema. More over all of the companies spent the same amount of money on advertising through radio.
In 2002, Vauxhall paid 8 millions of dollars for press advertising while Renault spent 37 millions more than that. In contrast, while 59 millions was spent on TV advertising by Renault, Vauxhall’s advertising budget on TV was 65 millions. Additionally, both companies spent approximately the same amount of money on advertising through cinema and outdoor activites, at about 6 and 7 millions of dollars respectively.
Obviously, Cetirizine company spent 12 million dollars on press advertising while Rover’s expenditure on the same category was more than 3 times of that. However, Rover paid only 45 million dollars for TV advertising while Certirizine’s spending was 70 millions, highest among the four companies. Moreover, both companies’ expenditure on cinema advertising were equal at 0 million. Similarly, their spending on outdoor advertising were about 3 million dollars.