the table below shows expenditure on advertising of four car companies in the UK in 2002
Overall, the data indicates a notable spent in tv advertising in all companies observed, while the advertising in cinema exhibited a minor figure.
In TV advertising, companies spent a marked amount to promote their car, Cetirizine allocated an impressive 70 million dollars, rendering this company as the most engaging in TV, closely followed by Vauxhall, exhibited a notable of 65 million dollars in the same type category. The Renault has spent 59 million dollars in order to enhance their sale by advertisement, similarly to the Renault, 65 million dollars were spent to car from the Rover company.
Interestingly, all the car companies simultaneously earned 15 million dollars each for radio, In start contrast, Outdoor reclame exhibited a lower expenditure, Renault and Vauxhall allocated merely 7 million dollars in outdoor advert, while Rover and Cetirizine displayed even further low at 2 million dollars and 3 million dollars respectively. Notably, the Press segment demonstrated more distinction amounts, Renault advertised in press for 45 million dollars, Rover made a similar expenditure of 38 million dollars, Conversely, Vauxhall and Cetirizine only spent approximately 8 million dollars and 12 million dollars respectively.