The table demonstrates money that spent over advertising of 4 different vehicle agents in the UK in 2002.
Overall, car brands spend the most money on TV. For the radio, each sector expenditure was equal, it never has changed. Also vehicle brands seperated least budget for the cinema sector.
Meanwhile, TV got the highest amount of money to comprasion of other types of advertising, TV was peaked at 70 for the brand Cetirizine.Secondly Vauxhall made a spending 65 million dollars on TV. Whereas, TV was popular and expensive, Cinema was in least demand. Rover and Cetirizine brands didn’t put any expenditure on cinema. However, Cinema still got some advertisements, opposed to 6 million dollars from Reneault .Furthermore, Renault seperated the most budget for the marketing. Almost spend the most money for each marketing types.
On the other hand, Radio was paid at same amount money, 15 million dollars by every brand.And the remaining marketing sectors are press and outdoor. Press were in demanded more comparate to Outdoor. Press was paid 38 million dollars while outdoor was paid only 7 million dollars by Renault. For each car brand Press sector was gettinh higher amount of expenditure compare to press.
