The table illustrates the amount of money spent on various types of advertisement of four manufacturers namely Ranault, Rover, Vauxhall and Cetirizine in the UK in the year 2002. Overall, all companies expended most on TV, while spending on cinema recored the lowest budget. Another striking feature is that, in all of these countries, spending on radio were at the same
In detail, the amount of money spending on Press ranked first, at 45 million of dollars, followed by Rover, at 38 million of dollars. There were 59 million of dollar expended on TV of Renault, which was higher than the amount of money expending on this category of Rover, at 45 million of dollars. Noticeably, Rover had not spent money on cinema.
Regarding remaining companies, Vauxhall and Cetirizine expended almost the budget on TV, with 65 and 70 million of dollars spending on advertisement respectively. Cetirizine had not spent money on cinema.